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ASICS

GEL-LYTE III OG W '30TH ANNIVERSARY' 'WHITE/FLASH CORAL'

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The most recognised entry to the GEL-LYTE series – aided by its well-timed reissue in the mid-2000s – is no stranger to the street level wear as a style statement. Even back when it debuted, progressive minded New York connoisseurs were attracted by this relatively high cost, near-pinnacle performance piece for its interesting yet accessible appearance. Still, fashion wasn’t necessarily the intention during its development (though its designer had an urban audience in mind) – the split tongue fit is often considered the key selling point, but from a performance standpoint it was the tri-density compression moulded EVA midsole for extra impact protection that really broke ground. That, plus the vertically extended medial and lateral midfoot frame for excellent motion control and a new interpretation of the external heel counter, made this the most comfortable ride to date from the GEL-LYTE series. The quirky details that complemented the function, like a reflective heel panel kept behind bars, have helped give this silhouette an appeal that just keeps escalating with each new colourway.

  • Classic shape with iconic ASICS stripe
  • 90s-style running shoe
  • Sole built for comfort and grip
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