We are seeking a skilled and dynamic PR and Communication Lead to join our team. This role is pivotal in managing

our brand’s public image, building strong relationships with media and stakeholders, and ensuring effective

communication strategies across all platforms. The ideal candidate will have excellent interpersonal skills, a strategic

mindset, and the ability to craft compelling narratives that resonate with diverse audiences.

Key Responsibilities:

● Provide detailed forecasting on existing and new content for distribution, with the goal to maximize audience

growth and engagement.

● Evaluating & managing planned productions, editorials and commercial expectations of internal and external

stakeholders.

● Identifying and managing relationships with key relevant broadcasters and digital platforms.

● Ensure maximum business insight into content by giving effective and regular market feedback on specific

distribution efforts, by establishing good working relationships with all internal parties and accurate

management of the relevant internal databases.

● Work alongside content development, social media & creative team to realize maximum alignment in

communication strategies and reach for each content piece, coordinating rights windows to allow for

audience-centric distribution.

● Stay on top of emerging trends, including but not limited to new channels, new media, territory analysis etc.

● Develop and implement comprehensive PR strategies and build an impressive brand image.

● Identify PR opportunities and execute.

● Nurture and leverage relationships with existing and potential media partners. Organize feature covers, talk

shows/podcasts, story covers, PR events, campaigns to maximize the brand impact & visibility etc.

● Handle media inquiries and proactively pitch stories to secure coverage.

● Manage and respond to crises, ensuring consistent and accurate communication.

● Develop crisis communication plans to mitigate risks.

● Monitor online conversations and address public feedback professionally.

● Monitor and analyze PR performance metrics to assess the success of campaigns.

● Prepare detailed reports and recommendations based on insights.

● Review and manage PR budget and goals

Qualifications:

● Bachelor’s degree in Public Relations, Communications, Marketing, or a related field.

● 6+ years of experience in PR, corporate communications, or a similar role.

● Strong understanding of media relations, PR tools, and digital communication platforms.

● Impressive public speaking skills

● Ability to handle multiple projects and meet deadlines in a fast-paced environment.

● Proficiency in using analytics tools to measure communication impact.

● Crisis management experience is a plus.

Key Competencies:

● Strategic thinker with strong problem-solving skills.

● Excellent writing & editing skills

● Strong understanding of all social media platforms

● Superb communication & relationship building skills

● Thorough understanding of current industry trends

● Creative mindset with attention to detail.

● Excellent organizational and project management abilities.

● Strong interpersonal skills for effective stakeholder engagement.

● Great time management skills.

● Keen interest in fashion and lifestyle.

● Demonstrated ability to write well.

● Self driven and willing to work independently.

Reports to: CCO & Co-founders